Joe Wicks Net Worth: Income, Career, and Financial Growth

Joe Wicks Net Worth

Introduction

Joe Wicks net worth remains a popular topic because he built a fitness empire from social media. Joe Wicks, born on 21 September 1985, is a British fitness coach, author, and TV presenter. Many people know him as The Body Coach for his HIIT workouts and healthy cookbooks. He became a household name during the 2020 lockdowns with his live “PE with Joe” sessions for children.

His rise from a local trainer to a global fitness brand shows how digital platforms create wealth. Today, analysts often discuss Joe Wicks net worth when reviewing top UK fitness entrepreneurs. His story combines discipline, branding, and smart business expansion.

Who Is Joe Wicks?

Joe Wicks’ full name is Joseph Trevor Wicks. He was born in Epsom, Surrey, England. He grew up in a modest household and used sport as a positive outlet. He later earned a sports science degree from St Mary’s University, Twickenham.

After university, he worked as a teaching assistant and personal trainer. He started sharing short cooking videos on Instagram around 2014. These 15-second healthy recipes became the base of his fitness brand.

Personal DetailInformation
Full NameJoseph Trevor Wicks
Date of Birth21 September 1985
BirthplaceEpsom, Surrey, England
NationalityBritish
ProfessionFitness Coach, Author, TV Presenter
Brand NameThe Body Coach

How Joe Wicks Went Viral?

How Joe Wicks Went Viral?

Joe Wicks first gained attention in 2014 through Instagram recipe clips. These short videos promoted quick, healthy meals. In 2015, his cookbook Lean in 15 became a bestseller in the UK. This success boosted his public profile and book sales.

His biggest viral moment came in March 2020. During COVID lockdowns, he launched “PE with Joe” on YouTube. Hundreds of thousands joined daily live sessions, and one stream attracted over 950,000 viewers. He later earned a Guinness World Record for the largest online fitness class.

Viral MilestoneYearImpact
Instagram recipe videos2014Built online audience
Lean in 15 bestseller2015National recognition
PE with Joe YouTube live2020Global fame & record viewership

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What Joe Wicks Is Doing Now?

What Joe Wicks Is Doing Now?

Joe Wicks continues to grow The Body Coach brand. He runs a fitness app that offers structured workout plans and nutrition programs. He also publishes new books, including Protein in 15, and signs major publishing deals.

In recent years, he has appeared on British television. Reports confirm his involvement as an investor on Dragons’ Den in 2025. Media reports also mention ITV’s investment in his app through a media-for-equity deal.

Current ActivitiesDetails
The Body Coach AppPaid fitness programs
Book PublishingOngoing cookbook releases
TV AppearancesInvestor role, fitness shows
Brand PartnershipsCommercial collaborations

Where Does Joe Wicks Live Now?

Public reports state that Joe Wicks lives in the Surrey area, near Kingston upon Thames. He reportedly owns a high-value property in Surrey. Media coverage often discusses his family lifestyle and home upgrades.

However, property valuations vary depending on the source. Tabloid figures often differ from official records. Therefore, readers should treat home value claims carefully.

Residence DetailInformation
AreaSurrey / Kingston upon Thames
Living SituationFamily home
Property ValueVaries by report

Joe Wicks Net Worth

The question of Joe Wicks net worth has different answers depending on the source. There is no official public statement confirming his total wealth. However, several reputable outlets provide estimates based on business earnings and assets.

Many conservative reports place Joe Wicks net worth at around £14.5 million. Some newer reports suggest figures up to £50–55 million, including brand value and app growth. Financial analysts generally estimate that Joe Wicks net worth falls between £14–20 million based on confirmed income streams.

Estimated Net WorthSource TypeNotes
£14.5 millionConservative media reportsOften cited baseline
£14–20 millionBalanced estimateBased on books & app
Up to £55 millionHigh-end estimatesIncludes brand valuation

When analyzing Joe Wicks net worth, experts recommend focusing on verified earnings rather than speculative valuations.

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Key Earning Streams

Joe Wicks net worth comes from multiple income streams. His business model combines publishing, digital fitness programs, and media exposure. He diversified early, which helped protect his earnings over time.

His bestselling books generate strong royalty income. The Body Coach app provides recurring subscription revenue. Social media platforms like YouTube add advertising income. Brand partnerships and television projects also contribute to his total wealth.

Income StreamDescription
Book RoyaltiesLean in 15 & other cookbooks
Fitness AppSubscription-based programs
YouTube AdsMonetized video content
Brand DealsSponsored campaigns
TV ProjectsAppearances & investor roles
MerchandiseKitchenware & branded products

Comparison With Peers

When comparing Joe Wicks net worth with other fitness influencers, he ranks high in the UK market. Fitness entrepreneurs like Kayla Itsines built global empires with strong US exposure. American influencers often report higher dollar figures due to larger markets.

However, Joe Wicks holds strong mainstream recognition in Britain. He combines publishing success, app revenue, and television exposure. This mix makes him one of the most diversified fitness entrepreneurs in the UK.

Fitness InfluencerEstimated Wealth RangeMarket Focus
Joe Wicks£14–20M (est.)UK & global online
Kayla ItsinesHigher eight figures USDGlobal digital
Other UK trainersLower multi-million rangeNational

Career Highlights

Joe Wicks’ career includes several major milestones. He moved from local bootcamp sessions to national television within a decade. His brand gained trust because he kept messaging simple and practical.

In 2015, Lean in 15 became a bestseller. In 2020, he led daily online workouts during lockdown. In 2025, he stepped into a new role as a business investor on television.

YearHighlight
2012–2014Personal trainer & bootcamps
2015Lean in 15 bestseller
2018Product & kitchenware launch
2020PE with Joe Guinness record
2025Dragons’ Den investor role

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Social Media Presence

Joe Wicks built his empire through social platforms. He actively engages followers across Instagram, YouTube, and X. His YouTube channel, The Body Coach TV, has millions of subscribers. His Instagram handle is @thebodycoach, where he shares workouts and family content.

He also maintains a presence on Facebook through official pages and groups. His X handle remains @thebodycoach, and he appears on TikTok under The Body Coach branding. Social media continues to support Joe Wicks net worth growth.

PlatformHandle / Channel
Instagram@thebodycoach
YouTubeThe Body Coach TV
X@thebodycoach
FacebookThe Body Coach official pages
TikTokThe Body Coach profile

Biography

Joe Wicks grew up on a council estate in Epsom. He faced challenges during childhood but stayed focused on sport. Fitness helped him develop discipline and confidence. He later turned this passion into a career.

He launched his brand online with simple recipes and HIIT workouts. His personality and energy attracted millions. Over time, he built a trusted public image centered on family and health.

Biography SnapshotDetail
Early LifeRaised in Epsom
BackgroundModest upbringing
Career ShiftFrom trainer to influencer
Public ImageFamily-oriented fitness coach

Age

Joe Wicks was born on 21 September 1985. As of 2026, he is around 40 years old. His age reflects over a decade of experience in fitness entrepreneurship.

Age DetailInformation
Birth Date21 September 1985
Current AgeAbout 40 years

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Height

Reports list Joe Wicks’ height between 5’11” and 6’0”. Lifestyle publications differ slightly, but he appears close to six feet tall.

Physical DetailInformation
HeightApprox. 5’11”–6’0”

Family

Family plays a key role in Joe Wicks’ public identity. He often shares moments with his children online. He has four children and frequently discusses parenthood.

His brother Nikki Wicks reportedly works within his business operations. His family presence strengthens his brand image.

Family MemberDetail
SpouseRosie Wicks
ChildrenFour
BrotherNikki Wicks

Relationship

Joe Wicks married Rosie in 2019. Their relationship receives positive media attention. They maintain a private but supportive family life.

Relationship DetailInformation
Marital StatusMarried
SpouseRosie Wicks
Marriage Year2019

Education

Joe Wicks studied sports science at St Mary’s University, Twickenham. His degree gave him technical knowledge in exercise and nutrition. He later applied this knowledge to online coaching.

Education DetailInformation
DegreeSports Science
UniversitySt Mary’s University
FieldExercise & Health

FAQs

What is Joe Wicks net worth?

Most conservative estimates place Joe Wicks net worth between £14 and £20 million.

How did Joe Wicks become famous?

He became famous through Instagram recipes and the viral PE with Joe workouts in 2020.

How many children does Joe Wicks have?

Joe Wicks has four children.

What is Joe Wicks’ real name?

His real name is Joseph Trevor Wicks.

Where does Joe Wicks live?

He reportedly lives in Surrey, England.

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Conclusion

Joe Wicks net worth reflects years of hard work and smart branding. He turned simple workout videos into a multi-million-pound business. His income comes from books, digital programs, media deals, and partnerships. While estimates vary, most reliable reports place his wealth in the low tens of millions. His story shows how passion, consistency, and digital strategy can build lasting financial success.

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