Introduction
Joe Wicks net worth remains a popular topic because he built a fitness empire from social media. Joe Wicks, born on 21 September 1985, is a British fitness coach, author, and TV presenter. Many people know him as The Body Coach for his HIIT workouts and healthy cookbooks. He became a household name during the 2020 lockdowns with his live “PE with Joe” sessions for children.
His rise from a local trainer to a global fitness brand shows how digital platforms create wealth. Today, analysts often discuss Joe Wicks net worth when reviewing top UK fitness entrepreneurs. His story combines discipline, branding, and smart business expansion.
Who Is Joe Wicks?
Joe Wicks’ full name is Joseph Trevor Wicks. He was born in Epsom, Surrey, England. He grew up in a modest household and used sport as a positive outlet. He later earned a sports science degree from St Mary’s University, Twickenham.
After university, he worked as a teaching assistant and personal trainer. He started sharing short cooking videos on Instagram around 2014. These 15-second healthy recipes became the base of his fitness brand.
| Personal Detail | Information |
| Full Name | Joseph Trevor Wicks |
| Date of Birth | 21 September 1985 |
| Birthplace | Epsom, Surrey, England |
| Nationality | British |
| Profession | Fitness Coach, Author, TV Presenter |
| Brand Name | The Body Coach |
How Joe Wicks Went Viral?

Joe Wicks first gained attention in 2014 through Instagram recipe clips. These short videos promoted quick, healthy meals. In 2015, his cookbook Lean in 15 became a bestseller in the UK. This success boosted his public profile and book sales.
His biggest viral moment came in March 2020. During COVID lockdowns, he launched “PE with Joe” on YouTube. Hundreds of thousands joined daily live sessions, and one stream attracted over 950,000 viewers. He later earned a Guinness World Record for the largest online fitness class.
| Viral Milestone | Year | Impact |
| Instagram recipe videos | 2014 | Built online audience |
| Lean in 15 bestseller | 2015 | National recognition |
| PE with Joe YouTube live | 2020 | Global fame & record viewership |
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What Joe Wicks Is Doing Now?

Joe Wicks continues to grow The Body Coach brand. He runs a fitness app that offers structured workout plans and nutrition programs. He also publishes new books, including Protein in 15, and signs major publishing deals.
In recent years, he has appeared on British television. Reports confirm his involvement as an investor on Dragons’ Den in 2025. Media reports also mention ITV’s investment in his app through a media-for-equity deal.
| Current Activities | Details |
| The Body Coach App | Paid fitness programs |
| Book Publishing | Ongoing cookbook releases |
| TV Appearances | Investor role, fitness shows |
| Brand Partnerships | Commercial collaborations |
Where Does Joe Wicks Live Now?
Public reports state that Joe Wicks lives in the Surrey area, near Kingston upon Thames. He reportedly owns a high-value property in Surrey. Media coverage often discusses his family lifestyle and home upgrades.
However, property valuations vary depending on the source. Tabloid figures often differ from official records. Therefore, readers should treat home value claims carefully.
| Residence Detail | Information |
| Area | Surrey / Kingston upon Thames |
| Living Situation | Family home |
| Property Value | Varies by report |
Joe Wicks Net Worth
The question of Joe Wicks net worth has different answers depending on the source. There is no official public statement confirming his total wealth. However, several reputable outlets provide estimates based on business earnings and assets.
Many conservative reports place Joe Wicks net worth at around £14.5 million. Some newer reports suggest figures up to £50–55 million, including brand value and app growth. Financial analysts generally estimate that Joe Wicks net worth falls between £14–20 million based on confirmed income streams.
| Estimated Net Worth | Source Type | Notes |
| £14.5 million | Conservative media reports | Often cited baseline |
| £14–20 million | Balanced estimate | Based on books & app |
| Up to £55 million | High-end estimates | Includes brand valuation |
When analyzing Joe Wicks net worth, experts recommend focusing on verified earnings rather than speculative valuations.
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Key Earning Streams
Joe Wicks net worth comes from multiple income streams. His business model combines publishing, digital fitness programs, and media exposure. He diversified early, which helped protect his earnings over time.
His bestselling books generate strong royalty income. The Body Coach app provides recurring subscription revenue. Social media platforms like YouTube add advertising income. Brand partnerships and television projects also contribute to his total wealth.
| Income Stream | Description |
| Book Royalties | Lean in 15 & other cookbooks |
| Fitness App | Subscription-based programs |
| YouTube Ads | Monetized video content |
| Brand Deals | Sponsored campaigns |
| TV Projects | Appearances & investor roles |
| Merchandise | Kitchenware & branded products |
Comparison With Peers
When comparing Joe Wicks net worth with other fitness influencers, he ranks high in the UK market. Fitness entrepreneurs like Kayla Itsines built global empires with strong US exposure. American influencers often report higher dollar figures due to larger markets.
However, Joe Wicks holds strong mainstream recognition in Britain. He combines publishing success, app revenue, and television exposure. This mix makes him one of the most diversified fitness entrepreneurs in the UK.
| Fitness Influencer | Estimated Wealth Range | Market Focus |
| Joe Wicks | £14–20M (est.) | UK & global online |
| Kayla Itsines | Higher eight figures USD | Global digital |
| Other UK trainers | Lower multi-million range | National |
Career Highlights
Joe Wicks’ career includes several major milestones. He moved from local bootcamp sessions to national television within a decade. His brand gained trust because he kept messaging simple and practical.
In 2015, Lean in 15 became a bestseller. In 2020, he led daily online workouts during lockdown. In 2025, he stepped into a new role as a business investor on television.
| Year | Highlight |
| 2012–2014 | Personal trainer & bootcamps |
| 2015 | Lean in 15 bestseller |
| 2018 | Product & kitchenware launch |
| 2020 | PE with Joe Guinness record |
| 2025 | Dragons’ Den investor role |
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Social Media Presence
Joe Wicks built his empire through social platforms. He actively engages followers across Instagram, YouTube, and X. His YouTube channel, The Body Coach TV, has millions of subscribers. His Instagram handle is @thebodycoach, where he shares workouts and family content.
He also maintains a presence on Facebook through official pages and groups. His X handle remains @thebodycoach, and he appears on TikTok under The Body Coach branding. Social media continues to support Joe Wicks net worth growth.
| Platform | Handle / Channel |
| @thebodycoach | |
| YouTube | The Body Coach TV |
| X | @thebodycoach |
| The Body Coach official pages | |
| TikTok | The Body Coach profile |
Biography
Joe Wicks grew up on a council estate in Epsom. He faced challenges during childhood but stayed focused on sport. Fitness helped him develop discipline and confidence. He later turned this passion into a career.
He launched his brand online with simple recipes and HIIT workouts. His personality and energy attracted millions. Over time, he built a trusted public image centered on family and health.
| Biography Snapshot | Detail |
| Early Life | Raised in Epsom |
| Background | Modest upbringing |
| Career Shift | From trainer to influencer |
| Public Image | Family-oriented fitness coach |
Age
Joe Wicks was born on 21 September 1985. As of 2026, he is around 40 years old. His age reflects over a decade of experience in fitness entrepreneurship.
| Age Detail | Information |
| Birth Date | 21 September 1985 |
| Current Age | About 40 years |
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Height
Reports list Joe Wicks’ height between 5’11” and 6’0”. Lifestyle publications differ slightly, but he appears close to six feet tall.
| Physical Detail | Information |
| Height | Approx. 5’11”–6’0” |
Family
Family plays a key role in Joe Wicks’ public identity. He often shares moments with his children online. He has four children and frequently discusses parenthood.
His brother Nikki Wicks reportedly works within his business operations. His family presence strengthens his brand image.
| Family Member | Detail |
| Spouse | Rosie Wicks |
| Children | Four |
| Brother | Nikki Wicks |
Relationship
Joe Wicks married Rosie in 2019. Their relationship receives positive media attention. They maintain a private but supportive family life.
| Relationship Detail | Information |
| Marital Status | Married |
| Spouse | Rosie Wicks |
| Marriage Year | 2019 |
Education
Joe Wicks studied sports science at St Mary’s University, Twickenham. His degree gave him technical knowledge in exercise and nutrition. He later applied this knowledge to online coaching.
| Education Detail | Information |
| Degree | Sports Science |
| University | St Mary’s University |
| Field | Exercise & Health |
FAQs
What is Joe Wicks net worth?
Most conservative estimates place Joe Wicks net worth between £14 and £20 million.
How did Joe Wicks become famous?
He became famous through Instagram recipes and the viral PE with Joe workouts in 2020.
How many children does Joe Wicks have?
Joe Wicks has four children.
What is Joe Wicks’ real name?
His real name is Joseph Trevor Wicks.
Where does Joe Wicks live?
He reportedly lives in Surrey, England.
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Conclusion
Joe Wicks net worth reflects years of hard work and smart branding. He turned simple workout videos into a multi-million-pound business. His income comes from books, digital programs, media deals, and partnerships. While estimates vary, most reliable reports place his wealth in the low tens of millions. His story shows how passion, consistency, and digital strategy can build lasting financial success.

Lois Snyder is a versatile writer with experience across multiple domains. She crafts engaging and informative content, delivering valuable insights and captivating readers with her expertise and passion for diverse topics.





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